ELIXIR STRINGS
from GORE Introducing ELIXIR™ Guitar Strings

Sound Quality That Lasts

For Immediate Release

Tuesday, 15-May-97

Contact: [Jane Gardner, Jean Mayer, John Spencer]
[888-367-5533]

[Flagstaff, Arizona] -- W.L Gore & Associate, Inc. is pleased to announce the introduction of ELIXIR Guitar Strings, featuring the exclusive POLYWEB Coating. ELIXIR Guitar Strings offer great sound, long life, fast fret action and reduced squeak. The POLYWEB Coating is applied without dampening or limiting guitar strong sound quality or brightness. The result is best communicated by Gore's tradmark Sound Quality That Lasts.

ELIXIR Guitar Strings have been in development for almost two years. During this time, over 10,000 musicians were mailed different versions of experimental guitar strings for evaluation. Musician feedback resulted in improvements that made ELIXIR Guitar Strings possible. ELIXIR Guitar Strings are perfect for both the professional musician and the casual guitar player. Professional musicians prefer the exceptional sound quality of ELIXIR™ Guitar Strings, and long life and faster action. Casual guitar players like the sound and comfortable feel. Many thanks to the thousands of musicians who returned their product performance evaluations.

Gore is launching ELIXIR Guitar Strings to music dealers and catalogs in North America and Europe. Musicians in the U.S.A. can also order ELIXIR Guitar Strings directly from Gore by calling 888-367-5533 (toll free). The web site for ELIXIR Guitar Strings is www.goremusic.com.

ELIXIR Guitar Strings is the proud sponsor of the 1997 Kerrville Folk Festival. Gore is fortunate to be able to launch a great guitar string at such a prestigious event.

W.L. Gore & Associates, Inc.
Music Products
P.O. Box 2200, Flagstaff, AZ 86003-2200
888-367-5533

Fax: 410-996-8585
Web Site: www.goremusic.com
E-Mail: mail@goremusic.com

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