![]() | Introducing ELIXIR™ Guitar StringsSound Quality That Lasts |
For Immediate Release
Tuesday, 15-May-97
| Contact: |
[Jane Gardner, Jean Mayer, John Spencer] [888-367-5533] |
[Flagstaff, Arizona] -- W.L Gore & Associate, Inc. is pleased to announce
the introduction of ELIXIR Guitar Strings, featuring the exclusive POLYWEB Coating. ELIXIR Guitar Strings
offer great sound, long life, fast fret action and reduced squeak. The
POLYWEB Coating is applied without
dampening or limiting guitar strong sound quality or brightness. The result
is best communicated by Gore's tradmark Sound Quality That
Lasts.
ELIXIR Guitar Strings have been in development for almost two years. During
this time, over 10,000 musicians were mailed different versions of
experimental guitar strings for evaluation. Musician feedback resulted in
improvements that made ELIXIR Guitar Strings possible. ELIXIR Guitar
Strings are perfect for both the professional musician and the casual guitar
player. Professional musicians prefer the exceptional sound quality of
ELIXIR™ Guitar Strings, and long life and faster action. Casual guitar
players like the sound and comfortable feel. Many thanks to the thousands
of musicians who returned their product performance evaluations.
Gore is launching ELIXIR Guitar Strings to music dealers and catalogs in
North America and Europe. Musicians in the U.S.A. can also order ELIXIR
Guitar Strings directly from Gore by calling 888-367-5533 (toll free). The
web site for ELIXIR Guitar Strings is www.goremusic.com.
ELIXIR Guitar Strings is the proud sponsor of the 1997 Kerrville Folk
Festival. Gore is fortunate to be able to launch a great guitar string at
such a prestigious event.
Return to the Kerrville Music Home Page

W.L. Gore & Associates, Inc.
Music Products
P.O. Box 2200, Flagstaff, AZ 86003-2200
888-367-5533
Fax: 410-996-8585
Web Site: www.goremusic.com
E-Mail: mail@goremusic.com

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